By: Jose Alvarado ( dj malanga )
Who was the president of FIFA Brazilian Jean-Marie Faustin Goedefroid of Havelange, better known as João Havelange died Tuesday at the age of 100 years product of a cardiac arrest in a hospital in Brazil. Born in Rio de Janeiro on May 8, 1916.
It was a Brazilian football sports official, FIFA president for 24 years (1974-1998).
He was to ally the Peruvian Teofilo Salinas Fuller to be elected FIFA president in 1974. The Peruvian director traveled to Africa and Asia and there got the votes to take over the Brazilian in FIFA. However, the friendship between Salinas and Havelange broke in 1986, when the Brazilian withdrew its support and Nicolas Leoz nominated to assume the presidency of the South American Football Confederation.
When he was young, he triumphed in various sports such as water polo and swimming, even having competed as a swimmer in the 1936 Olympics in Berlin. He also competed in the Brazilian water polo team at the 1952 Olympics in Helsinki, being president of Fluminense Football Club. Since 1963, João Havelange has been a member of the International Olympic Committee. Prior to his work as a sports leader was engaged in trade with weapons.
Between 1958 and 1975, João Havelange served as president of the Brazilian Confederation of Desportos (CBD), and between 1955 and 1963 was a member of the Brazil Olympic Committee (Brazilian Olympic Committee). In June 1974 he served as president of FIFA, highlighting the position by the massive expansion of football around the world as well as the increase of income earned by FIFA as the governing body of football and manager activities trade related to the World Cup.
During the mandate of Havelange, FIFA adopted a corporate and business conduct regarding international football tournaments, promoting advertising offer in stadiums, advertising in sports clothes and also in television broadcasts of the World Cup, winning the FIFA high income with it.
To do this, Havelange created a "triumvirate" with German Horst Dassler (Adidas company president) and British entrepreneur Patrick Nally, aggressively promoting the marketing of the World Cup. He got big global brands such as Coca Cola, Kodak, Visa or the same sponsors are Adidas World Cup in exchange for a virtual advertising monopoly; Adidas itself could take advantage of the informal "support" FIFA to conclude supply contracts of sports clothes almost all football teams on the planet.
Havelange also devoted its efforts to promote professional football worldwide and to raise the level of showmanship international championships as a means to ensure FIFA income for television broadcasts, which are now strongly disputed by international television networks. From the management of Havelange, the main income of the FIFA never would be formed for tickets to football matches, but the amounts received in exchange for exclusive rights to television broadcasting and advertising (inside and outside stadiums) in international tournaments promoted by FIFA (Copa America, Euro, etc.).
With a view to support the growth of football as a company under the management of FIFA, Havelange promoted the creation of new forms of football tournaments and increasingly spectacular place where you could get commercial advertising and television broadcasts. Thanks to the momentum created in the 1980s the world championship of women's football for youth under 20 years, and in the 1990s the world club championship and championships between confederations championships. This involved major moneymakers for FIFA for television broadcasts and advertising, in addition to stimulating greater interest in football worldwide.
During Havelange management system classifications also changed for the World Cup and regulated in detail with host countries revenues corresponding to FIFA for the tournament organization. Thus, in 1978 Argentina participated 16 teams, but in Spain 1982 and competed 24 teams, with a greater presence of teams from Africa and Asia, which now enjoy a system of direct classifications and reserved places in the tournament.
Indeed, the mandate of Havelange more effort FIFA is made to place the football as a mass sport in countries without football tradition, but whose population enjoys a high purchasing power, which translates into higher revenues for FIFA if it can be extended to these markets television broadcasts of football games and advertising attached to them, both derived from the game as promotion of outstanding athletes.
Based on this marketing strategy, Havelange promotes penetration of football in countries that are large "consumer markets" where before the sport was very little known or had minor. An obvious case was the United States, where the marketing strategy included contracts with McDonald's FIFA to achieve greater penetration. Even Havelange auspice that EE. UU. He organized the 1994 World Cup tactics The same was followed in China, India, Japan and South Korea, sponsoring Havelange also that, following the example of what happened in 1994, the World Cup 2002 held in Japan and South Korea so set (as indeed happened). Havelange declined to continue as FIFA president in 1998, recommending the election as successor to Sepp Blatter, senior adviser at the FIFA Havelange himself for nearly a decade.
He won several awards, including Knight of the Legion d'Honneur (France), the Order of Special Merit in Sports (Brazil), Commander of the Knights of the Order of Infante D. Henrique (Portugal), the Knight of the Order of Vasa (Sweden ) and the Grand Cross of Isabel the Catholic (Spain). In 1998, he was elected honorary president of FIFA but ran for a new term, was elected as his successor Sepp Blatter.
João Havelange lived with his family in Rio de Janeiro. He had a doctorate in Laws, obtained when he was 24 years old. He worked for Auto Viação Jabaquara a bus company. He was also president-director of Viação Cometa S / A, another bus company, and was senior partner of Chemistry and Metallurgy Orwec Ltda.
The 2000 Brazilian Championship, won by Vasco da Gama, and organized by Clube dos 13 (which is an association of the most traditional Brazilian teams), was called Copa João Havelange. It was also built a new stadium in Rio de Janeiro Pan American Games 2007. The stadium is named Olympic Stadium João Havelange in tribute to him. The formal name Park Stadium do Sabia also bears his name.
Suffering from pneumonia, Havelange died on August 16, 2016 at the Hospital Samaritano in Rio de Janeiro, just over three months after he turned 100 years old.
Havelange was accused many times of different illegal acts, which include illegal arms trafficking, raising revenue from drug trafficking, to obtain bribes from military dictatorships (as was in the case of the 1978 World Cup, where he was accused of receiving a huge farm of the Argentine dictator Jorge Rafael Videla in exchange for ensuring that the Cup would be held in Argentina) and collection of illegal cash. For these events it was even questioned and interrogated by the parliament of his country.
In April 2013, Havelange resigned as honorary FIFA president after the ethics committee concluded that the agency received bribes during his time as president in the call ISL scandal. The scandal erupted in 2012 when the BBC said in a report that the marketing company International Sports and Leisure (ISL) had obtained the rights to several world football, before its liquidation in 2001, paying bribes of several million dollars to senior leaders of the continental confederations and FIFA, because since the early 1980 ISL was the company responsible for managing the affairs of advertising and marketing of the World Cup.
Rest in peace Joao Havelange. born: 05 / 08 -1916
died; 08/16/2016
